DESIGN DIRECTION

Street-style apparel reanimated.


THE LABEL

Through our lens: Japan is an intriguing mashup of both old and new – from the beat of taiko drums, the hypnotic Geisha stage plays to the iconic lane-ways that appear seemingly animated by vertical neon signs and futuristic robot venues. Equally bizarre and awe-inspiring – the rhythm never stops.

Geisha Madame Yuzu of Kyoto is the epitome of all that is old and new. The M.YUZU Japan apparel label is a tribute to her symbolism combined with a fresh perspective on Japanese street art and pop-culture. Every design features her symbolic hanko signature stamp.

Our collections of hand-drawn and lens captured art are created at our design studio in Sydney and Tokyo. We have partnered up with loved and trusted apparel brands to feature our art designs including American Apparel, Fruit of the Loom, Gildan and Next Level. The apparel selection is hand-picked for everyday styling and relaxed layering.

Every piece is unique: we individually craft it with your desired collection design, colour and fitting.


THE COLLECTION

KYANBASU キャンバス

The ‘canvas’ series captures moments photographed in Tokyo, Osaka and beyond, from it’s secret lane-ways to buzzing crowds and bizarre clusters of vertical neon signs. A photo expresses a thousand words – the animation evokes a thousand emotions.
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GURAFITIATO 落書き

It’s hard to look pass ‘graffiti’ and street art of eccentric nature outside buildings, tunnels, bridges and narrow lane-ways. The series takes inspiration from the wild and free-spirited side of Japan.
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SENSHI 戦士

The ‘warrior series’ retell stories of the ancient Japanese Martial Arts cosmos. Some like it serious, some for play. There’s a warrior in all of us…
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ORIGAMI 折り紙

We breathe life into the origami series through hand-drawn designs. A symbol of hope and faith.
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KIMONO 着物

Showcasing the beauty of kimono dolls in manga-inspired abstract art. The heavy black lines accentuate the vibrancy, playfulness and individuality.
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OISHI おいしい

The ‘delicious’ series features drool-worthy designs including animated ice cream, sushi and more…
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M.YUZU ポジティブ

The symbol takes inspiration from Japanese pop-culture and bold street-art typography. Geisha Madame Yuzu’s hanko signature stamp leaves a symbolic mark as featured in all designs.
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THE ORIGIN

Ice cream and fashion have a thing in common: there’s always room for more.

Our roots run deep when talking our affection for ice cream. Madame Yuzu Japanese Ice Cream Head Quarters is based in Sydney (Australia). We lovingly craft nostalgically ‘old and new’ Japanese ice cream and sorbet flavours using beautiful ingredients from top to bottom.

We exist to reinvigorate and share the art of Japanese ice cream and street-style fashion with the world.